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About Us

Our Mission

Panthera Solutions Sarl is an Applied Behavioral Finance specialist, based in the Principality of Monaco.

Our Intuitive Behavioral Design ®  solutions empower asset managers and asset owners to significantly, lastingly and measurably improve their investment decision quality.

Panthera inclusively facilitates directed change in the customized form of training, coaching, consulting and Behavior-Tech solutions. Our intervention framework, assignments (EUR 125+ billion AuC) and academic publications have proven us to be innovation leaders in Europe. 

Our most recent launch, the Panthera Treeis a unique Behavior-Tech solution that facilitates most evidence-based investment decisions for professional investors to strengthen their competitive edge.

Our Purpose

Panthera Solutions Sarl is more than a company. It is a think tank. A laboratory. A solutions provider. An agent to facilitate directed change. Panthera Solutions embodies the idea that market complexities can be mastered most effectively with empowered market participants that are supported by aligned teams and a robust choice architecture. This combination put in action transpires professional investment management into a crafted, skillful art.

Our Values


We craft integrative, respectful and participative interventions. Thought leaders in our field, while remaining continuous learners. This results in a relationship at eye-level.


Guaranteed budget limits, mutual goal definitions and a diligent progress documentation enable clients to stay in control of the consulting process.


We are only paid by our clients. No kickbacks, incentives or any other conflict-of-interest-biased remuneration. Ethics and empathy matter.


Discretion is a mandatory duty. We establish lasting and trustful relationships with our clients. Confidentiality acts as prerequisite for those relationships.

Our Senior Team

Our Advisory Board

Prof. Dr. Hans Mühlbacher

Professor (ret.) of Business Administration and Head of the Department of Strategic Management, Marketing and Tourism of the School of Management of the University of Innsbruck, Austria. He has earned his habilitation at Johannes Kepler University of Linz, Austria and was a visiting professor at universities and Grandes Ecoles in France, the USA and Switzerland. Publication track record in top academic journals such as International Journal of Research in Marketing, Journal of Product Innovation Management and Journal of Management Information Systems. Member of several editorial boards of international journals; moreover, he is founder and partner in the Institut für Marketing – Strategieentwicklung GmbH, Innsbruck, Austria. Prof. Mühlbacher is a former President and current Fellow of the European Marketing Academy (EMAC). His research interests focalize on the co-development of new products, the development processes of brands as complex social phenomena, and the formation of strategies.

Prof. (asst.) DDr. Shabnam Mousavi

As internationally renowned interdisciplinary scientist, she is exploring the many aspects of human choice behavior. Shabnam has held university faculty positions in finance at the Johns Hopkins and Georgia State and in statistics at Penn State. She has been a fellow of the Max Planck Institute for Human Development in Berlin since 2007. Shabnam is president of the Society for the Advancement of Behavioral Economics (2018-20) and serves on journal editorial boards of Behavioral Economics for Public Policy, and Behavioral and Experimental Economics; the steering committee of the Bank of Italy BEFAIRLY initiative; and the advisory boards of Evonomics, and the Ethics Labs of the Technical University of Munich. Her work has appeared in academic journals across disciplines including Brain and Behavioral Science, Business Research, Economic Methodology, Quality Technology, Risk Management in Financial Institutions; and featured in Changing Business, Die Zeit, Johns Hopkins Health Review, Johns Hopkins Magazine, Neue Zürcher Zeitung, Science News, and The Current. She is co-author/co-editor of the Routledge Handbook of Behavioral Economics (2017), Behavioral Finance Revolution (2018), and A Fast and Frugal Finance (2019).

Dr. Greg Davies

Greg is a specialist in applied decision science, behavioural finance, and financial wellbeing, as well as in both the theory and practice of risk profiling. He started the banking world’s first behavioural finance team as Head of Behavioural-Quant Finance at Barclays, which he built and led for a decade from 2006. During this time, Greg was the architect of Barclays’ industry leading behavioural profiling and suitability tools, a holistic wealth philosophy, and a novel approach to impact investing and philanthropy. In 2017 he joined Oxford Risk to lead the development of behavioural decision support software to help people make the best possible financial decisions. Greg holds a PhD in behavioural decision theory from Cambridge University; has held academic affiliations at UCL, Imperial College, and Oxford; and is also the co-author, with Arnaud de Servigny, of Behavioral Investment Management (McGraw-Hill, 2012).