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The CFA Institute features our >Intuitive Behavioral Design< framework.

This article is adapted from “Intuitive Behavioral Design: How to Empower Professional Investors,” by Dr. Markus Schuller, Shabnam Mousavi, PhD, and Gregory Gadzinski, PhD, from The Behavioral Economics Guide 2019.

Specialize or face extinction. This is the choice facing many asset managers, says Markus Schuller. That´s where Intuitive Behavioral Design, developed with Gregory Gadzinski and Shabnam Mousavi, comes in.

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