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This white paper is a sequel to our widely published article on “Ambiguity Tolerance Beats Artificial Intelligence”. Back then, we have made the case for the primacy of the human investment decision maker, despite the availability of more advanced decision support systems (DSS).


Today’s white paper intends to explore a non-trivial phenomenon within our proprietary conceptional framework as applied behavioral finance specialists, namely why professional investors tend to talk more about behavioral finance than actually make use of its insights in favor of more rational decision making.

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